Bike of the Week

• Bottecchia
  We just had to feature this bike this week because we believe that it's been flying under the radar. It's a great example of a European style urban bike, it's fully equipped with mud guards, lights, rack and much more AND it's just $499! That's amazing.

Hot New Bikes in Store

• Specialized Dolce 2011
  Excellent women's specific road bike for just $1399
• Specialized Secteur 2011
  "Entry Level" road bike - in name only! This great do it all road bike is just $1599 and looks like a bike costing twice as much
• Specialized Hotrock 24" kids bikes
  Not many manufacturers put the this level of quality and work into their kids bikes but Specialized does! Quality bikes that don't weigh more than the grown ups bikes!

Events

• Winter Challenge
  BIKE RIDE is proudly supporting the 2010 WINTER CHALLENGE.

Tip of the Week

• Check your Chain
  Many people don't realized that their bike chain wears out. Over time a badly worn chain will ruin your gears...